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Mobile phones operator Orange, owned by France Telecom, has slashed its prices in what analysts described as a bid to boost internet use on mobile phones. Orange said it was giving customers up to twice the airtime for the same amount of money and it 'could be used for both voice calls and internet access via Orange's WAP service'.
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Richard Brennan, commercial director said:'This is part of trying to get people to use mobiles instead of fixed lines. We don't mind whether that is for talking or using the internet.' With the other three operators due to announce their quarterly subscriber numbers this week the total number of new subscribers is likely to be about 3.5m. This is the first quarter in which WAP phones have been readily available.
Last month T-Mobil, the Deutsche Telekom subsidiary, released the first European figures on WAP usage. These showed only one in 100 subscribers used WAP and the typical user accessed the internet less than once a week. Originally the slow start to WAP was blamed on a shortage of handsets as all the major manufacturers fell behind on promised deliveries.
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