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Beyond Petroleum - that is what BP, formerly known as British Petroleum, will stand for in future, chairman Sir John Browne said today.
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He was unveiling the oil giant's first corporate facelift in 11 years, scrapping the famous shield logo, turning the BP into bp and featuring a white, yellow and green sun-burst.
'Named the Helios mark after the Sun god of ancient Greece, the new logo is intended to exemplify dynamic energy in all its forms, from oil and gas to solar, now that 40% of our output is natural gas,' said Sir John.
The sunburst, designed by Landor Associates, was lifted from a marble motif on the ground floor of the group's head office in the City.
BP has spent £4.7m on researching, designing and preparing the new brand, principally on legal and copyright protection. New signage and advertising will cost another £66 million a year.
Sir John declined to say how much the design itself cost, beyond claiming it was 'a small percentage' of the total. BP's last facelift reportedly cost £1m.
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