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Clicks-and-mortar battle begins

The empires are about to strike back. The retailing empires, that is, that dominate bricks and mortar retailing in the US and say they are ready at last to counter-attack the upstart dotcoms.

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Analysts agree that some big-name companies are ready to make the transition from Main Street to the internet. 'This year will be remembered as the year of the clicks-and-mortar,' said Thomas Johnson at consulting firm KPMG.

US household names have been busy revamping online operations or adding new ones as the countdown begins to the fourth quarter holiday season. Upmarket clothing company Saks and downmarket competitor Dress Barn are upgrading their web storefronts, joining department store JC Penney, ToysRus.com and office supplies giant Staples, all of which have upgraded their sites. The downfall of online-only retailers is thought by experts to be inevitable following the demise of Toysmart.com, Foofoo.com, Boo.com, HealthShop.com, Craftshop.com and ToyTime.com. The arrival of the bricks and mortar companies to the dotcom world has spawned a new word in the internet lexicon...dotbams. Make a note.



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